Small and Medium Enterprises and the mash-up

Over the last two weeks, we have been engaged in the sales process with a number of small and medium enterprises.  It is striking how common the need for "mash-ups" of different data sources is in companies of this size in the market.  

Often times, it is the small companies that have not invested in large scale infrastructures that can best leverage new and emerging technology.  I had the privilege of working in a new company in the 1980's and we had no systems in place other than manula systems becasue we only had a few stores.  As we grew, we were able to leverage first the Personal Computer and then Unix based in store processors over a distributed network, years before other companies were able to do so.  

It seems that small and emerging companies have both an opportunity and the means to easily leverage the power of Web 2.0 technologies in the application of technology to business problems.

What are some areas the today's small and medium emerging companies can utilize web 2.0?  We will be looking at these areas in the weeks to come form time to time.  If you have an idea please comment.

Fred Geiger Dhara Consulting Group Website

 

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  • 9/25/2007 9:55 PM Joseph Nalbadien wrote:
    While I agree that Mash-up is a good idea, I have to state that it is at best a simplistic solution and at worst subject to misinterpretation. The underlying complexity of data sets and their interrelationships have to be sufficiently understood for these ideas to bear fruit.

    A more rigorous approach, by using "semantic" expressions and inter-relationship between data sets needs to be investigated.

    Your thoughts?
    Reply to this
    1. 2/29/2008 7:35 AM Fred wrote:
      Sorry for not getting to this sooner - your comment was in the middle of a number of spam entries.  I agree and that is where we are taking our thoughts in the blog and our research into real world mash-ups.  Mash-ups without the knowledge set are just another cool tool, and only a partial solution.  We choose to talk about mash-ups as an "introduction" because the concept is easily understood.

      Fred Geiger

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